Top 5 Fashion Games Performance in Africa - Q1 2023

In the first quarter of 2023, the top 5 fashion games on a unified platform in Africa showcased diverse performance trends in weekly downloads, revenue, and active users. Here's a closer look at the data provided by Sensor Tower.

Hair Tattoo: Barber Shop Game from CASUAL AZUR GAMES saw varying weekly downloads, starting with around 56K in late December 2022, peaking at approximately 200K in the last week of March. The weekly active users followed a similar trend, increasing from around 805K to over 1.1M by the end of the quarter.

Makeover salon: Makeup ASMR experienced a fluctuating download trend, with numbers ranging from roughly 93K to 116K in January, and then stabilizing around 50K by the end of March. Weekly revenue was modest, peaking at $15 in the second week. Active users peaked at around 162K in January and saw a gradual decline to about 111K by the end of the quarter.

Fashion Show: Makeup, Dress Up from Dress Up Games for Girls had a notable decline in weekly downloads from around 93K in early January to about 33K in late February, before recovering to approximately 82K by the end of March. Revenue peaked at $165 in mid-February. Active users started at around 540K and fluctuated, ending the quarter at approximately 497K.

Makeover & Makeup ASMR also showed variable trends. Weekly downloads peaked at around 164K in early January but dropped significantly to about 24K by the end of March. Revenue was minimal, peaking at $15 in early January. Active users saw an increase from around 75K in late December to about 217K by the end of March.

Finally, Hair saloon - Spa salon from YovoGames had steady weekly downloads, starting at around 75K in late December and ending at approximately 49K by the end of March. Active users saw a slight decline from around 207K in early January to about 152K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.